Our new name reflects our purpose
We are delighted to announce that we have recently changed the name of our charity from United in Hammersmith & Fulham to H&F Giving to distinguish it from other local charities and clarify our role in the community.
Our place-based giving scheme was formed by 400-year old Dr Edwards and Bishop King’s Fulham Charity and Hammersmith United Charities to inspire people to devote the resources required to create a stronger borough. Led by Savraj Kaur we have distributed more than £400,000 in grants to local community groups and since March 2020. Furthermore, we has spearheaded fundraising encouraging the public to give more than £160,000 to fund urgent community need, including the Tech4Kids campaign to get 1,000 children in poverty their own laptops with connectivity, and the Big H&F Christmas Lunch delivery for hundreds of isolated senior citizens. Our creative project Humans of Hammersmith & Fulham has also been touring community venues since the beginning of 2020, featuring portraits and interviews of local people, that help dismantle prejudice and exclusion while inspiring belonging, discussion and sharing in the borough.
Towards the end of 2021 we took the decision to rebrand because our original name was beginning to hold us back. People seeking support or funding told us they found the name confusing; it didn’t make it clear that we are a separate charity from one of our founders. We want to make it as easy as possible for people seeking support to find and get it.
We chose the name H&F Giving because it encapsulates what we do and aligns with the growing network of giving schemes across London. Giving to charities and community groups and connecting people to give to causes that matter locally is at the heart of what we do. And so, H&F Giving better represents our rapid evolution, and helps ensure everyone can understand our unique role. It clarifies our aim of connecting the borough, so that every person and every generation has what they need to thrive in Hammersmith & Fulham.
Savraj Kaur BEM, Executive Director of H&F Giving, said:
“The idea of giving locally has developed so much in our borough. From awarding grants to local groups on the frontline to encouraging people to share what they have, it’s become central to the spirit of what we do. Now it isn’t just what we do but we’re called, and our warm and dynamic new brand is a representation of what we have grown to live and breathe daily.
“I’d like to thank everyone who contributed their time and expertise to the project and say a special thank you to our outgoing trustee Michail Tzouvelekis. His clear direction and insight have helped to set us on the path to further growth and impact in the borough.”
With support from London Funders, we were able to fund the change and have Louise Kavanagh and Georgie Lowry to develop a distinctive new brand to support this change in name and wider identity. This included a logo and complementary materials, and a new strapline, vision, mission and values.
We will be applying this new brand identity to our website and other materials in the coming months; this will be achieved with corporate supporters Blueprint Partners and WebFX who are working with us to create an even better website in 2022.
We hope you like it as much as we do!